Customize your style

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    TSAR BOMBA · Build your own

    Build it. Swap it. Own it.

    Choose the head, bezel, strap and crown. Change the whole look in seconds, without tools.

    No tools needed82K+ combinationsLive preview

    Possible builds

    0 Every head, bezel, strap and crown combination of the Atomic series.
    0Watch heads
    0Bezels
    0Straps
    0Crowns

    How it works

    Four parts.
    One statement.

    Watch head01

    Watch head

    The core: case, dial and movement. Quartz chronograph or skeleton automatic.

    6 options
    Bezel02

    Bezel

    Carbon fiber, fluororubber, steel, ceramic or gem-set. It changes the whole face.

    41 options
    Strap03

    Strap

    Premium fluororubber with a classic or deployant clasp.

    28 options
    Crown04

    Crown

    The final detail. Match it or make it contrast.

    12 options
    Carbon Fiber-Black OrangeCarbon Fiber-BlackCarbon Fiber-Elite WhiteCarbon Fiber-WhiteCarbon Fiber-RedCarbon Fiber-Black RedCarbon Fiber-BlueCarbon Fiber-GoldCarbon Fiber-GreenZirconia Diamond-BlackZirconia Diamond-RedZirconia Diamond-WhiteFluororubber-RedFluororubber-Dynamic Red

    Same watch. New look.

    Change the
    whole look.

      01Release the strap and click in a new one.
      02Swap the bezel to change the whole face.
      03Finish with a crown in a matching or contrast color.

      Bezel materials

      Pick your
      finish.

      01 / 05

      • Carbon fiber bezel01

        Carbon fiber

        Light, technical and unmistakable.

      • Fluororubber bezel02

        Fluororubber

        Bold color with a soft-touch feel.

      • Stainless steel bezel03

        Stainless steel

        Polished metal in silver, black or gold tones.

      • Ceramic bezel04

        Ceramic

        Deep, glossy color that keeps its shine.

      • Gem-set bezel05

        Gem-set

        Cubic zirconia for maximum sparkle.

      No tools. Just seconds.

      One watch.
      Endless looks.

      Straps

      Choose your
      clasp.

      Every strap is made from premium fluororubber: comfortable, flexible and sweat resistant.

      Classic clasp strap

      Classic clasp

      The familiar buckle. Simple, secure and easy to adjust.

      Deployant clasp strap

      Deployant clasp

      A premium folding clasp that opens and closes in one move.

      Your TSAR BOMBA

      Make your
      impact.

      Shop ready-made