Case12 options
Fluted or smooth bezel, in steel, gold, rose gold, black or two-tone.
Build Your Own
Choose every part and see your watch come together live.
Datejust Custom Build
Made for every day.Starting today.
A fluted or smooth bezel, the date under its magnifier and a bracelet for every occasion. A timeless classic, with every detail chosen by you.
Live preview17 dialsFluted or smooth
Built by you
The dials
17 dials.
One is yours.
Every dial on this page is a real option in the builder above. Hover to pause, then pick your favorite.
Blue
Turquoise
Wimbledon
Magenta
Olive Green
Silver
Classic Black
Orange
Black & Gold
Classic Grey
Green Numbers
Wimbledon Silver
Blue & Gold
Black & Rose Gold
Blue
Turquoise
Wimbledon
Magenta
Olive Green
Silver
Classic Black
Orange
Black & Gold
Classic Grey
Green Numbers
Wimbledon Silver
Blue & Gold
Black & Rose Gold
How it works
6 steps.
One of a kind.
Go step by step, change your mind as often as you like and see the result instantly. When it looks right, it's ready to be made.
Strap15 options
Five-link, three-link or presidential-style bracelets.
Dial17 options
Seventeen dials, from classic silver to turquoise and Wimbledon.
Magnifier2 options
Keep the date magnifier or go for a clean crystal.
Hands3 options
Silver, gold or rose gold.
Second hand6 options
A fine line or a lightning bolt.
Logoyour call
Add your custom logo to the dial or keep it clean. Chosen right below the steps.
Endless choice
0
possible combinations from 55 parts
The date, front and center
Today, magnified.
Move the lens across the month. Today is already waiting under it, the way your date will sit under the magnifier.
Drag or move across the days
Buy with confidence
Designed by you.
Backed by us.
What you see is what you get
The preview is built from the real parts, layer by layer. The watch you design is the watch we assemble.
Your build, on record
Every order carries its own build code, the full list of parts and a photo of your watch.
Clear price, always
The total updates with every choice. The price you see is the price you pay for your build.
Secure checkout
Payment is processed by Shopify's encrypted checkout. Your details stay protected.
Datejust Custom Build
Ready when
you are.
It takes about a minute. Start with any part, there's no wrong way to begin.