Case6 options
Steel, gold, rose gold, black or two-tone. The base of your chronograph.
Build Your Own
Choose every part and see your watch come together live.
Daytona Custom Build
Every secondis yours.
Three sub-dials, a tachymeter bezel and the soul of a racing stopwatch. Pick the bezel, the dial, a steel bracelet or a rubber strap, and build the chronograph that matches your pace.
Live preview10 bezels22 straps
Built by you
The dials
12 dials.
One is yours.
Every dial on this page is a real option in the builder above. Hover to pause, then pick your favorite.
Panda
Meteorite
Blue Ocean
Champagne
Ice Blue
Green
Black
Gold
White & Green
Black & Gold
Black & Rose Gold
White & Gold
Panda
Meteorite
Blue Ocean
Champagne
Ice Blue
Green
Black
Gold
White & Green
Black & Gold
Black & Rose Gold
White & Gold
How it works
6 steps.
One of a kind.
Go step by step, change your mind as often as you like and see the result instantly. When it looks right, it's ready to be made.
Bezel10 options
Ceramic, metal or gem-set. The ring that sets the tone.
Strap22 options
Steel bracelets, leather or rubber in five colors and three buckle finishes.
Dial12 options
Panda, meteorite, champagne, ice blue and more. Twelve faces of speed.
Hands3 options
Steel, gold or rose gold, matched to the sub-dial hands.
Second hand3 options
The chronograph hand, ready to sweep.
Logoyour call
Add your custom logo to the dial or keep it clean. Chosen right below the steps.
Endless choice
0
possible combinations from 56 parts
Feel the chronograph
Go ahead, press start.
A chronograph is made to be used. Start it, stop it, take a lap. Your watch will be just as ready.
00:00.00
Buy with confidence
Designed by you.
Backed by us.
What you see is what you get
The preview is built from the real parts, layer by layer. The watch you design is the watch we assemble.
Your build, on record
Every order carries its own build code, the full list of parts and a photo of your watch.
Clear price, always
The total updates with every choice. The price you see is the price you pay for your build.
Secure checkout
Payment is processed by Shopify's encrypted checkout. Your details stay protected.
Daytona Custom Build
Ready when
you are.
It takes about a minute. Start with any part, there's no wrong way to begin.