Erstelle dein eigenes Icon.

It is a watch you design part by part. Pick the case, the strap, the dial, the hands, the second hand and, depending on the model, the bezel or the date magnifier, and watch it come together live on the screen.

There are five models to build: Santos, Nautilus, Daytona, Datejust and Day-Date.

1. Open the model you want and go through the steps. Each choice appears on the watch instantly.
2. Change anything as many times as you like. Use the arrows or the step list to jump around.
3. Choose your logo option, check the summary and the total, then tap Add to cart.

It takes about a minute, and there is no wrong way to begin.

Yes. The preview is built from images of the real parts, stacked layer by layer exactly as they are assembled.

When you add it to the cart, a photo of your exact build goes with it, and your order carries a build code with the full list of parts. That list is what we use to assemble your watch.

No. Custom Build watches are independently built homages: they are inspired by famous designs, but they are not made by, sold by or affiliated with any luxury watch brand.

What you get is the look you love, configured your way, at a fraction of the price.

• No Logo: a clean dial, exactly as shown in the builder.
• Custom Logo: the dial carries a personalized logo. After you order, our team contacts you to confirm the design before the watch is assembled.

You choose it in the Logo bar, right below the steps. It is always visible and saved with your order.

The total is shown at all times and updates with every choice, right next to the Add to cart button and in the summary. The price you see before adding to the cart is the price of your build.

• Santos: a square case with exposed screws and Roman numerals. Bold and unmistakable.
• Nautilus: a rounded octagon with an embossed dial. Sporty and refined.
• Daytona: a chronograph look with three sub-dials and a tachymeter bezel.
• Datejust: the classic date watch, from the office to a wedding.
• Day-Date: the day spelled out at twelve. A statement of confidence.

Water resistance depends on the model. Unless the product page states a higher rating, treat your watch as splash resistant: fine for rain and hand washing, but take it off to swim or shower.

Always keep the crown fully pushed in or screwed down.

Steel bracelets are adjusted by removing links. Any watch shop can do it in a few minutes, or you can use a simple link-removal tool at home. Keep the removed links in case you need them later.

Leather and rubber straps adjust with the buckle holes, no tools needed.

Wipe the case and bracelet with a soft cloth, rinse with fresh water after the beach, and keep it away from strong magnets and perfume. Keep leather straps away from water, and store your watch in its box when you are not wearing it.